erbc2019-prague_0001
Date
08-10 November 2024
Friday-Sunday
Venue
Stavros Niarchos Foundation Cultural Center
Address
Athens, Greece
Syggrou Avenue 364, Kallithea
Host Race
Athens Marathon.
The Authentic.

ERBC2024

08-10 November
Athens, Greece

The fourth edition of the European Running Business Conference will take place from 8-10 November 2024 at the Stavros Niarchos Foundation Cultural Center in Athens, the capital city of Greece.

Here, where the Marathon race was born, you will have the opportunity to be a part of the most successful gatherings of running industry specialists in the world and to experience the annually organized Athens Marathon. The Authentic on the Original Marathon Course.

The ERBC2024 will once again bring together event organizers, race suppliers, federations, marketing experts, opinion formers and media from around Europe and the world.

So, if you find yourself as a part of a running family you are welcome to come to Athens and join us!
We are looking forward to seeing you!

  JOIN your colleagues
  MEET running industry leaders
  SHARE your ideas and practices
  GAIN inspiration and LEARN about potential new methods of working that can be applied to your area in the running industry
  PROMOTE your successes and DISCUSS your problems as well, and collectively find solutions that you can implement
  DISCOVER new tech solutions and exciting products

REGISTRATION HOTELS

ERBC VENUE

Welcome to the amazing ERBC VANUE

Stavros Niarchos Foundation Cultural Center

A multifunctional, environmentally sustainable center where organisers and suppliers of running events from all over Europe and the World, will meet and learn from top minds in the industry and each other.

"A public space, where everyone has free access and can participate in a multitude of cultural, educational, athletic, environmental and recreational activities and events. It includes the Greek National Opera, the National Library of Greece as well as the Stavros Niarchos Park, one of the largest green areas in Athens, covering 21 hectares."

EXPLORE MORE

PROGRAM

08:00 - 08:30     Arrival & Accreditation
08:30 - 13:15     Morning Session (lunch follows as networking time)
The theme of the Morning: Events as our bread and butter
14:30 - 19:00     Afternoon Session (Authentic Talks and Dinner follows as networking time)
The theme of the Afternoon: Technology in our daily work

08:30 - 09:30

Bouncing back to the growth, how can we sustain it?

Keynotes
09:30 - 09:45

Coffee break & Expo discussions


09:45 - 10:45

Rethinking resources, how to do more with less?

Workshop
10:45 - 11:15

Coffee break & Expo discussions


11:15 - 12:00

Technology and lessons for a new way forward

Presentations
12:00 - 12:30

Coffee break & Expo discussions


12:30 - 13:15

Collective knowledge about the events industry

Panel with Presentations 
13:15 - 14:30

Welcome to the 2025 European Running Championships

Lunch hosted by European Athletics


14:30 - 15:15

AI and technology for the Running Industry

Presentations
15:15 - 15:45

Coffee break & Expo discussions


15:45 - 16:30

Optimizing technology for the running industry

Panel Discussion 
16:30 - 17:00

Coffee break & Expo discussions


17:00 - 17:45

Technology Showcases

Presentations
17:45 - 18:15

Coffee break & Expo discussions


18:15 - 19:00

Race Timing, what is next in your field

Panel Discussion
19:00 - 19:30

30min Break, free time


19:30 - 20:30

AuthenticTalks

20:30 - 22:30

Welcome to Run Europe

Dinner hosted by European Athletics


07:30 - 08:15     MYLAPS 5K Morning Run
Start & Finish at the ERBC Venue (showers, changing rooms, coffee and snacks available)
09:00 - 13:30     Morning Session (lunch follows as networking time)
The theme of the Morning: Platforms and projects that bring us together
14:45 - 19:30     Afternoon Session (dinner follows as networking time)
The theme of the Afternoon: What we can learn from each other

09:00 - 10:00

European Athletics as your partner

Presentations 
10:00 - 10:15

Coffee break & Expo discussions


10:15 - 11:00

Power of support, Collaboration is Amplification

Panel Discussion
11:00 - 11:30

Coffee break & Expo discussions


11:30 - 12:15

Event look and feel that engages the runner

Presentations
12:15 - 12:45

Coffee break & Expo discussions


12:45 - 13:30

Platforms and projects that bring us together

Panel with Presentations
13:30 - 14:45

Welcome to Athens, Welcome to Greece

Lunch hosted by Athens Marathon. The Authentic


14:45 - 15:30

Running Cultures and Technology

Presentations
15:30 - 16:00

Coffee break & Expo discussions


16:00 - 16:45

Trail running and our road to sustainability

Panel Discussion
16:45 - 17:15

Coffee break & Expo discussions


17:15 - 18:00

Optimizing technology for the running industry

Presentations
18:00 - 18:30

Coffee break & Expo discussions


18:30 - 19:30

Synergies among you as industry leaders

Panel Discussion 
19:30 - 19:40

ERBC 2024 Athens Closing and 2026 Porto Invitation

20:30 - 22:30

Synergies, let’s discuss them

Dinner hosted by SEGAS


08:00 - 11:00

Experience race day hospitality, start line, racecourse, and hospitality zone at the finish line


Run the Athens Marathon. The Authentic, or 10km road Race with the free VIP bib (part of the ERBC registration package)
08:15

Start of 10km Road Race

09:00

Start of Athens Marathon, The Authentic, 2024


Mid-day and Afternoon

Departures



HOSTS

SPEAKERS

MODERATORS

REGISTRATION FEE

INDIVIDUAL
REGISTRATION

EARLY BIRD €295
01.03.- 31.12.2023.
REGULAR €395
01.01. - 30.06.2024.
LAST CALL €495
01.07. - 01.11.2024.
  • Accreditation for participant
  • Entry to all Conference Sessions and Workshops
  • Welcome Bags with Goodies
  • Networking Lunch, Friday and Saturday, November 8 and 9, 2024
  • Dinner, Friday and Saturday, November 8 and 9, 2024
  • Morning Run, Saturday, November 9, 2024
  • Bib Number (optional) for Athens Marathon. The Authentic, Sunday, November 10, 2024
  • Race day hospitality, start line, race course, and hospitality zone at the finish line, Sunday, November 10, 2024
  • Accommodation (NOT included)
  •  
  •  

DAY
PASS

EARLY BIRD €195
01.03.- 31.12.2023.
REGULAR €245
01.01. - 30.06.2024.
LAST CALL €295
01.07. - 01.11.2024.
  • Accreditation for a participant for Friday or Saturday, November 8 or 9, 2024
  • Entry to all Conference Sessions and Workshops for Friday or Saturday, November 8 or 9, 2024
  • Welcome Bags with Goodies
  • Networking Lunch, Friday or Saturday, November 8 or 9, 2024
  • Dinner, Friday or Saturday, November 8 or 9, 2024
  • Morning Run, Saturday, November 9, 2024
  • Bib Number (optional) for Athens Marathon. The Authentic, Sunday, November 10, 2024
  • Race day hospitality, start line, race course, and hospitality zone at the finish line, Sunday, November 10, 2024
  • Accommodation (NOT included)
  •  
  •  

ERBC PARTNERS

AthensMarathon

Among all the Olympic sport events, the Marathon Race stands out as it was born by a true historic and heroic event. It was a true triumph accomplished by a news-bearing foot soldier from ancient Athens, who announced - with his last words - the victory of the Greeks against the Persians during the Marathon Battle in 490 BC. The 42,195m Marathon Race became one of the most competitive events during the revival of the Olympic Games in 1896. A Greek athlete named Spyros Louis, running what has ever since been referred to as the Original Marathon Course from the ancient city of Marathon to the Panathenaic Stadium in Athens, won the gold medal of the first modern Olympic Games and became a legend of Greek and International Athletics.

SEGAS, the Hellenic Athletics Federation, has the honor and the historic responsibility to organize annually the Athens Classic Marathon on the Original Marathon Course. Since 1982, the Athens Classic Marathon has been dedicated to Gregoris Lambrakis, the athlete, scientist and Member of Parliament, who was murdered in the 60s and, after his death, became a symbol of Human Rights.

haku

Based in Miami Florida, haku is a technology platform enabling event organizers to better plan, manage, promote and sell-out their events.
Through our innovative all-in-one platform and unwavering customer service, world-class organizations can plan events, track progress and engage with participants on a level unlike any other.

From humble beginnings to leading the way in the technology and innovation space, haku is a company built by brothers Carlos and Jose founded on the belief that big dreams, hard work and integrity can take you anywhere.

myLaps

MYLAPS supports athletes, racers and events in creating their ultimate sports experience. Every year we capture the performance of over 20 million people all over the world. And turn their data into insights, progress and fun. We offer them a better understanding of their performance and help them with their best next steps.

Originating in 2 timing company's, AMB i.t. and Championchip, MYLAPS today globally operates and works with events, timers, athletes and partners all over the world. Developing and producing the best quality timing equipment and services to help break records and enhance the event experience.

witisi

Witisi Sport GmbH is a cutting-edge service provider for mass sport event organizers, specializing in two main products.

Witisi Merchandise is the premier choice for medals and sports merchandise for mass sporting events and a variety of sports. Our products are crafted from high-quality materials using state-of-the-art technologies, and our design team is dedicated to creating unique and eye-catching designs for our clients.

Witisi.photo is our innovative photo service for mass sport events, which is powered by advanced AI face and bib number recognition technology. Our platform delivers an unrivaled user experience, ensuring that event participants can effortlessly access and share their event photos.

At Witisi Sport GmbH, we are committed to providing our clients with unparalleled service and delivering high-quality products that meet their needs and exceed their expectations.

WorldsSportsGroup

This Stockholm based company makes endurance events globally accessible and straightforward to discover. The company's international team is opening the world for everyone to explore through endurance sports. Known mainly for:

ahotu.com
The biggest endurance calendar, covering 176 countries and more than 32,000 active events

worldsmarathons.com
A fast-growing running events' marketplace where organisers from 125 countries are already reaching runners from all over the world.

RaceResult

As the leading innovator in sports timing technology worldwide, RACE RESULT provides solutions for all types of events, from small club events to world championships. Our products are designed for both race organizers and event timers, checking off all race day timing requirements, greatly improving processes, and transponder read rates. Timing companies and race organizers around the world trust our solutions and benefit from personal support whenever needed. Our headquarters are near Karlsruhe, in Southern Germany. Here, development and production are closely intertwined, ensuring the highest reliability and quality of the products we deliver.

iRewind

iRewind is a Swiss-based leader in instant personalized video (InPeV©) technology, specializing in creating impactful, real-time video solutions for mass-participation sports events. Our technology bridges the gap between race organizers, sponsors, and participants, offering a powerful tool for enhancing engagement and driving measurable marketing outcomes.

At iRewind, we recognize the importance of creating lasting connections. Our personalized videos allow participants to instantly share their race experiences on social media, significantly boosting event visibility and engagement. For sponsors, our solution serves as a valuable lead generation and brand activation tool, ensuring extended reach and interaction with target audiences.

As we present at the European Business Conference in Athens, ahead of the iconic Athens Marathon, our goal is to show how personalized videos can enhance the lifecycle of sports events, delivering sustainable value to organizers and sponsors alike. From increased social media impact to a more engaging participant experience, we elevate every event beyond the finish line.

scimitar

Headquartered in the UK with global offices in the USA, Ireland, and Canada, Scimitar are a leading supplier of branded goods, sustainable products, flags and banners to mass participation events worldwide.

Offering amongst the largest range of sustainable branding and apparel to running events, our experienced team are proud to work with some of the world’s biggest event companies, supplying branded goods for the likes of the Great North Run, London Landmarks Half Marathon, Belfast City Half Marathon and Cardiff Half Marathon.

Our team of event branding & merchandise specialists will work with you to provide cost effective, premium solutions for all of your branded event supplies, whatever you need.

Suppliers of: Scrim Roll / Feather Flags / Sustainable Merchandise / Apparel / Race Arches / Eco-Friendly Branding / Promotional Items / Giveaway Products

ERBC SUPPORTERS

TriFactory

The TriFactory is Egypt’s leading organiser of endurance and mass participation sports events.

Founded in 2015 with the goal of organising triathlons and running races, the company now boasts a portfolio that includes some of the region’s key mass participation events, including the Pyramids Half Marathon, El Gouna Half Marathon, the Somabay Endurance Festival, Tough Mudder Egypt, and much more.

Based in Cairo, The TriFactory’s sports events are organised across Egypt and welcome participants from across the world.

mika:timing

mika:timing is one of the leading providers in the mass participant industry when it comes to timing & results. The founder Harald Mika and his team have for more then 30 year's been focusing on best-in-class computerized timing and scoring solutions.

Core members of mika:timing have a strong background in software development. This foundation is where they built their battle-tested software suite, SportsPro, for timing and scoring events. Their impressive list of services and tools support events in the areas of online registration, participant management, expo and packet pickup, on demand liveprint of bibs, customized tracking & event apps, timing and scoring and liveresults on the web. Further, they have unique solutions to share real-time race data with their client's third-party vendors through comprehensive APIs.

mika:timing is a team of enthusiasts passionate about providing high-quality race services and introducing new industry-leading standards. With a strong focus on project management and in-house software development, mika:timing delivers high-quality customized solutions for races.
With it’s headquarters in Bergisch Gladbach, Germany, mika:timing is today a global company working together with high profile events all around the world.

tracX

We deliver every athlete and fan the best event experience. TRACX is the event community for athletes who challenge themselves during the greatest sport events around the world. With yearly around 500 events and 3.000.000 athletes worldwide, TRACX is one of the biggest LiveTracking Event app platforms of the world. We work with the best event timers to deliver the most accurate time registration and tracking. With TRACX you can live track athletes, and others can live track you during the event. We provide you with all performance insights of the athletes you follow and of course, your own. With the premium features of TRACX+ users connect with the complete TRACX community and enable even more features. This is directly a new opportunity for events to connect better with the fans and participants and get new revenue streams.

ERBC EXHIBITORS

HOTEL RESERVATION

With a global reach, sportsXpert founder Pierre-Yves Val and his team understand the unique rooming challenges of events both large and small. We integrate our state-of-the-art white-label booking platform into the event website, offering a seamless experience for participating athletes and sponsors. Hosts can concentrate on delivering their event, confident that accommodation is sorted.

With experience across all major sports from championships, tournaments, conferences and congress meetings, working with local organisers and race directors, the sportsXpert team will get your event accommodation strategy on target and running efficiently.

MEDIA PARTNER

H&AMedia

H&A Media is a broadcast, media and communications company based in Lausanne, Switzerland, with a presence in Beijing, China, who bring together a global network of experts and resources to deliver projects across the sports marketing mix.

They produce tailored sports media content for international federations, rights-holders and destinations, with a strong focus on Asian and Middle East markets.

Whether helping clients to develop strategies, enhancing brands, creating big ideas or delivering assets, the multi-talented team possess local knowledge and provide global expertise to find the right solution.

ERBC AFFILIATES

runUSA

Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it.

For more information, visit runningusa.org

ria

Running Industry Alliance (RIA) UK & Ireland is a member-based independent national trade organisation built for purpose for the UK & Ireland Running Industry, and with the aim to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running.

RIA brings together defined verticals of the Running Industry landscape including Brands, Retailers, Events, Charities, Communities, Media, NGB’s, Services, Suppliers, Buying Groups and Distributors.

The Running Conference presented by haku is organised by RIA and takes place from 8th to 10th December 2024 in the UK. It is the largest annual RIA Member in-person meet up and features content specifically and purposely curated for RIA Members based on topics that are relevant, timely, and impactful for the sport and business of Running.

TEAMSEurope

Presented by SportsTravel, TEAMS Europe is part of the renowned TEAMS brand (Travel, Events and Management in Sports), which has been shaping and defining the sports-event industry for over 25 years. TEAMS brings together leading sports-event rights holders and organisers producing events in the UK and internationally with executives from destinations, hoteliers and service providers who want more sport-related business. We provide insightful education from industry influencers, networking opportunities and pre-scheduled 1-to-1 meetings between vetted, hosted sport-events organisers and their potential business partners.

MassParticipationWorld

The 9th edition of Mass Participation World Conference (MPW24 ) will take place from 4-6 December in Ho Chi Minh City, Vietnam bringing together industry leaders from across the globe.
MPW is unique in that it caters to all verticals of the industry from running, through triathlon, cycling, OCR, orienteering and swimming as well as grass roots sports across all elements of the ecosystem from event organisers to rights holders, brands, suppliers, NGOs and governments.

The format is “conversations not presentations” which encourages interactive sessions and thought leadership to help generate new ideas and business opportunities. Delegates regularly report that the event has helped them create significant business. There is also a strong technology element in partnership with Global Sports Innovation Centre (GSIC) powered by Microsoft. For more information visit www.massparticipationworld.com/mpw24

Raccoon Media Group Ltd

Raccoon Media Group Ltd was founded in 2016 with the launch of the multi-award winning National Running Show. The business has expanded significantly since then, and is now a dynamic, high-growth media business focused on enabling healthy and active lives.

Our media properties deliver year round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.

Raccoon Media Group recognise the need to improve diversity, equity and inclusion in the workplace and at our events. Our consumer events, welcome any age, disability, race, religion, sex or sexual orientation. We are fully embedded in the communities we serve and are ardent advocates of our award-winning ‘inside-out’ marketing strategy.

We are passionate about sustainability and flexible working and we aim to be carbon net zero by 2025.

Interested in Event Partnership or Exhibiting at ERBC2024?