Thank you for being with us in Athens!
Next Stop: Porto 2026 - place to be!
ERBC2024 gallery
"You are the running movement"
Date
08-10 November 2024
Friday-Sunday
Venue
Stavros Niarchos Foundation Cultural Center
Address
Athens, Greece
Syggrou Avenue 364, Kallithea
Host Race
Athens Marathon.
The Authentic.
ERBC2024
08-10 November
Athens, Greece
The fourth edition of the European Running Business Conference will take place from 8-10 November 2024 at the Stavros Niarchos Foundation Cultural Center in Athens, the capital city of Greece.
Here, where the Marathon race was born, you will have the opportunity to be a part of the most successful gatherings of running industry specialists in the world and to experience the annually organized Athens Marathon. The Authentic on the Original Marathon Course.
The ERBC2024 will once again bring together event organizers, race suppliers, federations, marketing experts, opinion formers and media from around Europe and the world.
So, if you find yourself as a part of a running family you are welcome to come to Athens and join us!
We are looking forward to seeing you!
JOIN your colleagues
MEET running industry leaders
SHARE your ideas and practices
GAIN inspiration and LEARN about potential new methods of working that can be applied to your area in the running industry
PROMOTE your successes and DISCUSS your problems as well, and collectively find solutions that you can implement
DISCOVER new tech solutions and exciting products
ERBC VENUE
Welcome to the amazing ERBC VANUE
Stavros Niarchos Foundation Cultural Center
A multifunctional, environmentally sustainable center where organisers and suppliers of running events from all over Europe and the World, will meet and learn from top minds in the industry and each other.
"A public space, where everyone has free access and can participate in a multitude of cultural, educational, athletic, environmental and recreational activities and events. It includes the Greek National Opera, the National Library of Greece as well as the Stavros Niarchos Park, one of the largest green areas in Athens, covering 21 hectares."
EXPLORE MOREPROGRAM
08:00 - 08:30 Arrival & Accreditation
08:30 - 13:15 Morning Session (lunch follows as networking time)
The theme of the Morning: Events as our bread and butter
14:30 - 19:00 Afternoon Session (Authentic Talks and Dinner follows as networking time)
The theme of the Afternoon: Technology in our daily work
Bouncing back to the growth, how can we sustain it?
Keynotes
- Dobromir Karamarinov, President of European Athletics
- Raúl Chapado, Executive Board Member at European Athletics
- Jakob Larsen, International Sports Executive at World Athletics
- Charlotte Melchert, CEO & Founder at World's Sports Group
- Sasho Belovski, Managing Director at SuperHalfs
- Mike Nishi, Chief Operating Officer at Chicago Event Management
Coffee break & Expo discussions
Rethinking resources, how to do more with less?
Workshop
- Chris Robb, CEO at Mass Participation World
Explore Performance , Peak to Peak – Immersive workshop on Decision-making and Performance
Coffee break & Expo discussions
Technology and lessons for a new way forward
Presentations
- Jaclyn Levi, Co-Founder and Chief Strategy Officer at haku
- Mike Terpstra, Team leader Sales EMEA Active Sports at MYLAPS
- Chantelle Gaugeler, Business Development Manager at WITISI Sport
Coffee break & Expo discussions
Collective knowledge about the events industry
Panel with Presentations
- 2024 Runner Survey Report
Jay Holder, Executive Director at Running USA - UK + Ireland Member Perspective and Insights
Rebecca (Becs) Richardson, CEO & Co-Founder at Running Industry Alliance (RIA) - The Power of Sports-Related Travel
Nicole Goddeyne, Manager, Buyer Development, Sports Division, Northstar Meetings Group and Jason Gewirtz, Vice President, Sports Division, Northstar Meetings Group at TEAMS Europe
AI and technology for the Running Industry
Presentations
- Krystyna Kulisz, Product Development Manager and Agnieszka Krzysztofik, Business Development Manager at me&my Friends
- Alfonso Yagüe Yges, Account Growth Manager at iRewind
- Niels Schut, CEO and Founder at TRACX
Coffee break & Expo discussions
Optimizing technology for the running industry
Panel Discussion
- Sheyong Tan, Co-founder of BiiB (getBiiB.com)
- Jaclyn Levi, Co-Founder and Chief Strategy Officer at haku
- Niels Schut, CEO and Founder at TRACX
- Salvador García Zalduegui, CEO & Co-Owner at iRewind
Coffee break & Expo discussions
Technology Showcases
Presentations
- Harald Mika, CEO at mika:timing
- Ayman Hakky, Founder & CEO at The TriFactory
- Thorsten Griesbach, Head of Support at RACE RESULT
Coffee break & Expo discussions
Race Timing, what is next in your field
Panel Discussion
- Arno Kempenaar, Director MYLAPS Event Timing at MYLAPS
- Lars Späth, Head of Sales at RACE RESULT
- Harald Mika, CEO at mika:timing
- Grigorii Krichmara, Founder and CEO at WITISI Sport
30min Break, free time
- “Study of the socio-economic and environmental impact of Athens Marathon. The Authentic” by Deloitte
Sotiris Kyranakos, General Manager at Athens Marathon. The Authentic
Konstantina Mpatsari, Principal Assurance Deloitte
07:30 - 08:15 MYLAPS 5K Morning Run
Start & Finish at the ERBC Venue (showers, changing rooms, coffee and snacks available)
09:00 - 13:30 Morning Session (lunch follows as networking time)
The theme of the Morning: Platforms and projects that bring us together
14:45 - 19:30 Afternoon Session (dinner follows as networking time)
The theme of the Afternoon: What we can learn from each other
European Athletics as your partner
Presentations
- Marko Vasic, Running Unit Responsible at European Athletics
- ERCH 2025 Brussels-Leuven
Greg Broekmans, Director Running and Walking, Greet De Grave, Project Manager and Thomas Huyberechts, Head of Project Management at Golazo - ERBC2026 Porto
Tiago Teixeira, Senior Manager at Runporto.com - Alessio Punzi, Head of Running and Mass Participation at World Athletics
Coffee break & Expo discussions
Power of support, Collaboration is Amplification
Panel Discussion
- Kathrin Widu, Managing Director at Vienna City Marathon
- Hugh Brasher, CEO at London Marathon Events
- Panagiotis Dimakos, Running Advisory Group Member at European Athletics
- Sotiris Kyranakos, General Manager at Athens Marathon. The Authentic
Coffee break & Expo discussions
Event look and feel that engages the runner
Presentations
- Jon Rew, Owner of Scimitar Sports
- Make running a game: Ace Battle Mile and new generation
Iurii Pidnebesnyi, President of Ace Battle Assosiation - National Running Show model and format
Nathalie Davies, MD at Raccoon Media Group
Coffee break & Expo discussions
Platforms and projects that bring us together
Panel with Presentations
- Riena Tambunan, CEO at PT. Dunia Olahraga Sport enterprises, Indonesia
- TEAM UP! Europe
Marek Tronina, Founder and CEO at “Maraton Warszawski” Foundation - Johan Tigér, Founder & Principal Consultant at Tigertech
- Seifeldin Fawzy, Co-founder & COO at The TriFactory
Running Cultures and Technology
Presentations
- How to Use Strava to Grow Your Event
Théo Bayssat, Senior Manager, Partnerships Strategy & Operations at STRAVA - Gen Z: Navigating an influencer driven audience
Virgil Andrews, Strategic Partnerships Director at World's Sports Group - Reaching Runners in China
Guy Horne, Managing Director at H&A Media
Coffee break & Expo discussions
Trail running and our road to sustainability
Panel Discussion
- Julien Chorier, Sports Director at UTMB Group
- Nenad Mojsilović, Co-founder at Trail race Kopaonik
- Mart Einasto, Member of the Board at Estonian Athletics and Member of the council of Club Tartu Marathon
- Adam Yeomans , Head of Global Partnerships at Scimitar Sports
Coffee break & Expo discussions
Optimizing technology for the running industry
Presentations
- Pierre-Yves Val, Managing Director at sportsXpert
- Dr. Juan David Peña Duque, Medical Director at World Sports Media (WSM).
- Maksym Krivenko, Chief Executive Officer and Alina Masich, Chief Project Officer / Head of RaceNext
Coffee break & Expo discussions
Synergies among you as industry leaders
Panel Discussion
- Dobromir Karamarinov, President of European Athletics
- Dorte Vibjerg, CEO of Sparta Athletics & Running
- Hugh Brasher, CEO at London Marathon Events
- Carlo Capalbo, President of the Organizing Committee of the RunCzech
- Mark Milde, Race Director at BMW BERLIN-MARATHON
ERBC 2024 Athens Closing and 2026 Porto Invitation
- Dobromir Karamarinov, President at European Athletics
Experience race day hospitality, start line, racecourse, and hospitality zone at the finish line
Run the Athens Marathon. The Authentic, or 10km road Race with the free VIP bib (part of the ERBC registration package)
Start of 10km Road Race
- Starting Point: Vas. Amalias Avenue, heading towards Syntagma
Start of Athens Marathon, The Authentic, 2024
- Starting Point: Town of Marathon, Marathon Municipal Stadium
Departures
HOSTS
SPEAKERS
MODERATORS
REGISTRATION FEE
INDIVIDUAL
REGISTRATION
EARLY BIRD | €295 |
01.03.- 31.12.2023. |
REGULAR | €395 |
01.01. - 30.06.2024. |
LAST CALL | €495 |
01.07. - 01.11.2024. |
- Accreditation for participant
- Entry to all Conference Sessions and Workshops
- Welcome Bags with Goodies
- Networking Lunch, Friday and Saturday, November 8 and 9, 2024
- Dinner, Friday and Saturday, November 8 and 9, 2024
- Morning Run, Saturday, November 9, 2024
- Bib Number (optional) for Athens Marathon. The Authentic, Sunday, November 10, 2024
- Race day hospitality, start line, race course, and hospitality zone at the finish line, Sunday, November 10, 2024
- Accommodation (NOT included)
TEAM
REGISTRATION
3 x EARLY BIRD | €745 |
01.03. - 31.12.2023. | |
(team of 3 + €245 additional participant ) |
3 x REGULAR | €990 |
01.01.- 30.06.2024. | |
(team of 3 + €295 additional participant ) |
3 x LAST CALL | €1290 |
01.07.- 01.11.2024. | |
(team of 3 + €345 additional participant ) |
- Accreditation for 3 or more participants
- Entry to all Conference Sessions and Workshops for all team members
- Welcome Bags with Goodies for all team members
- Networking Lunch for all team members, Friday and Saturday, November 8 and 9, 2024
- Dinner for all team members, Friday and Saturday, November 8 and 9, 2024
- Morning Run for all team members, Saturday, November 9, 2024
- Bib Number (optional) for Athens Marathon. The Authentic for all team members, Sunday, November 10, 2024
- Race day hospitality, start line, race course, and hospitality zone at the finish line for all team members, Sunday, November 10, 2024
- Accommodation (NOT included)
DAY
PASS
EARLY BIRD | €195 |
01.03.- 31.12.2023. |
REGULAR | €245 |
01.01. - 30.06.2024. |
LAST CALL | €295 |
01.07. - 01.11.2024. |
- Accreditation for a participant for Friday or Saturday, November 8 or 9, 2024
- Entry to all Conference Sessions and Workshops for Friday or Saturday, November 8 or 9, 2024
- Welcome Bags with Goodies
- Networking Lunch, Friday or Saturday, November 8 or 9, 2024
- Dinner, Friday or Saturday, November 8 or 9, 2024
- Morning Run, Saturday, November 9, 2024
- Bib Number (optional) for Athens Marathon. The Authentic, Sunday, November 10, 2024
- Race day hospitality, start line, race course, and hospitality zone at the finish line, Sunday, November 10, 2024
- Accommodation (NOT included)
ERBC PARTNERS
Among all the Olympic sport events, the Marathon Race stands out as it was born by a true historic and heroic event. It was a true triumph accomplished by a news-bearing foot soldier from ancient Athens, who announced - with his last words - the victory of the Greeks against the Persians during the Marathon Battle in 490 BC. The 42,195m Marathon Race became one of the most competitive events during the revival of the Olympic Games in 1896. A Greek athlete named Spyros Louis, running what has ever since been referred to as the Original Marathon Course from the ancient city of Marathon to the Panathenaic Stadium in Athens, won the gold medal of the first modern Olympic Games and became a legend of Greek and International Athletics.
SEGAS, the Hellenic Athletics Federation, has the honor and the historic responsibility to organize annually the Athens Classic Marathon on the Original Marathon Course. Since 1982, the Athens Classic Marathon has been dedicated to Gregoris Lambrakis, the athlete, scientist and Member of Parliament, who was murdered in the 60s and, after his death, became a symbol of Human Rights.
Based in Miami Florida, haku is a technology platform enabling event organizers to better plan, manage, promote and sell-out their events.
Through our innovative all-in-one platform and unwavering customer service, world-class organizations can plan events, track progress and engage with participants on a level unlike any other.
From humble beginnings to leading the way in the technology and innovation space, haku is a company built by brothers Carlos and Jose founded on the belief that big dreams, hard work and integrity can take you anywhere.
MYLAPS supports athletes, racers and events in creating their ultimate sports experience. Every year we capture the performance of over 20 million people all over the world. And turn their data into insights, progress and fun. We offer them a better understanding of their performance and help them with their best next steps.
Originating in 2 timing company's, AMB i.t. and Championchip, MYLAPS today globally operates and works with events, timers, athletes and partners all over the world. Developing and producing the best quality timing equipment and services to help break records and enhance the event experience.
Witisi Sport GmbH is a cutting-edge service provider for mass sport event organizers, specializing in two main products.
Witisi Merchandise is the premier choice for medals and sports merchandise for mass sporting events and a variety of sports. Our products are crafted from high-quality materials using state-of-the-art technologies, and our design team is dedicated to creating unique and eye-catching designs for our clients.
Witisi.photo is our innovative photo service for mass sport events, which is powered by advanced AI face and bib number recognition technology. Our platform delivers an unrivaled user experience, ensuring that event participants can effortlessly access and share their event photos.
At Witisi Sport GmbH, we are committed to providing our clients with unparalleled service and delivering high-quality products that meet their needs and exceed their expectations.
This Stockholm based company makes endurance events globally accessible and straightforward to discover. The company's international team is opening the world for everyone to explore through endurance sports. Known mainly for:
ahotu.com
The biggest endurance calendar, covering 176 countries and more than 32,000 active events
worldsmarathons.com
A fast-growing running events' marketplace where organisers from 125 countries are already reaching runners from all over the world.
As the leading innovator in sports timing technology worldwide, RACE RESULT provides solutions for all types of events, from small club events to world championships. Our products are designed for both race organizers and event timers, checking off all race day timing requirements, greatly improving processes, and transponder read rates. Timing companies and race organizers around the world trust our solutions and benefit from personal support whenever needed. Our headquarters are near Karlsruhe, in Southern Germany. Here, development and production are closely intertwined, ensuring the highest reliability and quality of the products we deliver.
iRewind is a Swiss-based leader in instant personalized video (InPeV©) technology, specializing in creating impactful, real-time video solutions for mass-participation sports events. Our technology bridges the gap between race organizers, sponsors, and participants, offering a powerful tool for enhancing engagement and driving measurable marketing outcomes.
At iRewind, we recognize the importance of creating lasting connections. Our personalized videos allow participants to instantly share their race experiences on social media, significantly boosting event visibility and engagement. For sponsors, our solution serves as a valuable lead generation and brand activation tool, ensuring extended reach and interaction with target audiences.
As we present at the European Business Conference in Athens, ahead of the iconic Athens Marathon, our goal is to show how personalized videos can enhance the lifecycle of sports events, delivering sustainable value to organizers and sponsors alike. From increased social media impact to a more engaging participant experience, we elevate every event beyond the finish line.
Headquartered in the UK with global offices in the USA, Ireland, and Canada, Scimitar are a leading supplier of branded goods, sustainable products, flags and banners to mass participation events worldwide.
Offering amongst the largest range of sustainable branding and apparel to running events, our experienced team are proud to work with some of the world’s biggest event companies, supplying branded goods for the likes of the Great North Run, London Landmarks Half Marathon, Belfast City Half Marathon and Cardiff Half Marathon.
Our team of event branding & merchandise specialists will work with you to provide cost effective, premium solutions for all of your branded event supplies, whatever you need.
Suppliers of: Scrim Roll / Feather Flags / Sustainable Merchandise / Apparel / Race Arches / Eco-Friendly Branding / Promotional Items / Giveaway Products
ERBC SUPPORTERS
The TriFactory is Egypt’s leading organiser of endurance and mass participation sports events.
Founded in 2015 with the goal of organising triathlons and running races, the company now boasts a portfolio that includes some of the region’s key mass participation events, including the Pyramids Half Marathon, El Gouna Half Marathon, the Somabay Endurance Festival, Tough Mudder Egypt, and much more.
Based in Cairo, The TriFactory’s sports events are organised across Egypt and welcome participants from across the world.
mika:timing is one of the leading providers in the mass participant industry when it comes to timing & results. The founder Harald Mika and his team have for more then 30 year's been focusing on best-in-class computerized timing and scoring solutions.
Core members of mika:timing have a strong background in software development. This foundation is where they built their battle-tested software suite, SportsPro, for timing and scoring events. Their impressive list of services and tools support events in the areas of online registration, participant management, expo and packet pickup, on demand liveprint of bibs, customized tracking & event apps, timing and scoring and liveresults on the web. Further, they have unique solutions to share real-time race data with their client's third-party vendors through comprehensive APIs.
mika:timing is a team of enthusiasts passionate about providing high-quality race services and introducing new industry-leading standards. With a strong focus on project management and in-house software development, mika:timing delivers high-quality customized solutions for races.
With it’s headquarters in Bergisch Gladbach, Germany, mika:timing is today a global company working together with high profile events all around the world.
We deliver every athlete and fan the best event experience. TRACX is the event community for athletes who challenge themselves during the greatest sport events around the world. With yearly around 500 events and 3.000.000 athletes worldwide, TRACX is one of the biggest LiveTracking Event app platforms of the world. We work with the best event timers to deliver the most accurate time registration and tracking. With TRACX you can live track athletes, and others can live track you during the event. We provide you with all performance insights of the athletes you follow and of course, your own. With the premium features of TRACX+ users connect with the complete TRACX community and enable even more features. This is directly a new opportunity for events to connect better with the fans and participants and get new revenue streams.
ERBC EXHIBITORS
HOTEL RESERVATION
With a global reach, sportsXpert founder Pierre-Yves Val and his team understand the unique rooming challenges of events both large and small. We integrate our state-of-the-art white-label booking platform into the event website, offering a seamless experience for participating athletes and sponsors. Hosts can concentrate on delivering their event, confident that accommodation is sorted.
With experience across all major sports from championships, tournaments, conferences and congress meetings, working with local organisers and race directors, the sportsXpert team will get your event accommodation strategy on target and running efficiently.
MEDIA PARTNER
H&A Media is a broadcast, media and communications company based in Lausanne, Switzerland, with a presence in Beijing, China, who bring together a global network of experts and resources to deliver projects across the sports marketing mix.
They produce tailored sports media content for international federations, rights-holders and destinations, with a strong focus on Asian and Middle East markets.
Whether helping clients to develop strategies, enhancing brands, creating big ideas or delivering assets, the multi-talented team possess local knowledge and provide global expertise to find the right solution.
ERBC AFFILIATES
Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it.
For more information, visit runningusa.org
Running Industry Alliance (RIA) UK & Ireland is a member-based independent national trade organisation built for purpose for the UK & Ireland Running Industry, and with the aim to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running.
RIA brings together defined verticals of the Running Industry landscape including Brands, Retailers, Events, Charities, Communities, Media, NGB’s, Services, Suppliers, Buying Groups and Distributors.
The Running Conference presented by haku is organised by RIA and takes place from 8th to 10th December 2024 in the UK. It is the largest annual RIA Member in-person meet up and features content specifically and purposely curated for RIA Members based on topics that are relevant, timely, and impactful for the sport and business of Running.
Presented by SportsTravel, TEAMS Europe is part of the renowned TEAMS brand (Travel, Events and Management in Sports), which has been shaping and defining the sports-event industry for over 25 years. TEAMS brings together leading sports-event rights holders and organisers producing events in the UK and internationally with executives from destinations, hoteliers and service providers who want more sport-related business. We provide insightful education from industry influencers, networking opportunities and pre-scheduled 1-to-1 meetings between vetted, hosted sport-events organisers and their potential business partners.
The 9th edition of Mass Participation World Conference (MPW24 ) will take place from 4-6 December in Ho Chi Minh City, Vietnam bringing together industry leaders from across the globe.
MPW is unique in that it caters to all verticals of the industry from running, through triathlon, cycling, OCR, orienteering and swimming as well as grass roots sports across all elements of the ecosystem from event organisers to rights holders, brands, suppliers, NGOs and governments.
The format is “conversations not presentations” which encourages interactive sessions and thought leadership to help generate new ideas and business opportunities. Delegates regularly report that the event has helped them create significant business. There is also a strong technology element in partnership with Global Sports Innovation Centre (GSIC) powered by Microsoft. For more information visit www.massparticipationworld.com/mpw24
Raccoon Media Group Ltd was founded in 2016 with the launch of the multi-award winning National Running Show. The business has expanded significantly since then, and is now a dynamic, high-growth media business focused on enabling healthy and active lives.
Our media properties deliver year round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.
Raccoon Media Group recognise the need to improve diversity, equity and inclusion in the workplace and at our events. Our consumer events, welcome any age, disability, race, religion, sex or sexual orientation. We are fully embedded in the communities we serve and are ardent advocates of our award-winning ‘inside-out’ marketing strategy.
We are passionate about sustainability and flexible working and we aim to be carbon net zero by 2025.